• Ken Suddith

"How the Instagram Algorithm Works"

Updated: Jun 19


One of the main misconceptions is that there is one algorithm that controls what you do and do not see. Instagram actually has many algorithms, classifiers and processes and each one has its own purpose. When Instagram first launched, the stream of photos was in chronological order. After a while, they noticed that a lot of users were missing posts from their closest connections. In 2016, Instagram introduced a Feed that ranked posts based on what you interact with and care about the most. Each area of the app uses a different algorithm such as; people want to see their closest friend’s Stories but turn to the Explore page to see something new.

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