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  • Writer's pictureKen Suddith

Fake Calls About Your Google Business Listing

Beware of Fake Calls About Your Google Business Listing: What You Need to Know


In today's digital age, having a strong online presence is crucial for any business. One of the key components of this presence is a Google Business Listing, which helps potential customers find and connect with your business quickly. However, with the increasing importance of these listings, there's been a surge in unsolicited calls claiming to be from Google. If you've been receiving these calls, you're not alone. But here's the truth: these calls are not from Google.

The Rise of Unsolicited Google Listing Calls

Over the past few years, many business owners have reported receiving persistent and sometimes aggressive phone calls about their Google Business Listing. These callers often claim they can improve your listing, update it, or even prevent it from being removed. While it might sound like a legitimate service, the reality is these calls are not from Google and are often attempts to sell you unnecessary services.

Google’s Policy on Calling Users

First and foremost, it's important to understand Google's policy regarding phone calls to business owners. Google has made it clear that they do not make unsolicited calls to verify your business listing or to discuss its status. Google does not charge for including a business in Google Search or Maps, and they don’t sell services that affect your listing's visibility. Any unsolicited call about your Google listing is a red flag and should be treated with caution.

Who’s Really Behind These Calls?

So, if these calls aren’t from Google, who are they from? Typically, these calls come from third-party companies looking to sell you services related to your Google Business Listing. These can include SEO optimization, listing management, or other digital marketing services. While some of these companies might offer legitimate services, the way they approach businesses—through deceptive and unsolicited calls—is problematic and unprofessional.

How to Recognize Fake Google Listing Calls

Here are a few tips to help you recognize when a call about your Google Business Listing is not genuine:

  1. Caller Claims to be from Google: Google will never call you out of the blue about your business listing. If the caller claims to be from Google, it's almost certainly a scam.

  2. Pressure to Act Quickly: Scammers often create a sense of urgency. They might tell you that your listing will be removed or marked as "closed" if you don't act immediately. Google does not make such threats over the phone.

  3. Request for Payment: Google doesn’t charge for creating or maintaining a Google Business Listing. Any caller asking for payment is not from Google.

  4. Aggressive Sales Tactics: Be wary of any caller who uses high-pressure sales tactics or is overly aggressive in trying to sell you services related to your Google listing.

What Should You Do If You Receive These Calls?

If you receive a call that you suspect is not from Google, here are some steps you can take:

  • Hang Up: The simplest and most effective response is to hang up. Don’t engage with the caller.

  • Do Not Provide Personal Information: Never share personal information, such as your Google account details, over the phone.

  • Report the Call: You can report the call to the Federal Trade Commission (FTC) in the United States or your local consumer protection agency. This helps authorities track and take action against these fraudulent companies.

  • Verify Your Listing Directly with Google: If you have concerns about your Google Business Listing, log in to your Google My Business account directly. You can check the status and make any necessary updates yourself.

Protecting Your Business from Scammers

To safeguard your business from these types of scams, it’s essential to stay informed and vigilant. Regularly check your Google Business Listing through your Google My Business account, and be skeptical of unsolicited calls. Educating your staff about these scams can also help prevent falling victim to these deceptive practices.

Conclusion

While maintaining an accurate and up-to-date Google Business Listing is vital for your business, it’s equally important to protect yourself from fraudulent calls. Remember, Google will not call you about your listing. By being aware and cautious, you can keep your business safe from scams and focus on what truly matters—growing your business and serving your customers.

Stay alert, and if in doubt, always check your Google Business Listing directly through Google’s official channels.



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